Building a Modern Gifting Brand

GiftPoke is an e-commerce gifting startup and brick-and-mortar concept built around the idea that gift-giving should feel effortless and personal. I worked across branding, social strategy, and product design — helping shape the brand from its first post to its beta app experience.

Branding

Collaborated with graphic and UX designers to shape GiftPoke's brand identity, contributing to brand voice, taglines, creative guidelines, and platform strategy across social media, web, and app.

Social Strategy

Launched and managed GiftPoke’s social platforms, building early audience awareness across Instagram, TikTok, and Facebook — building brand awareness and driving local boutique traffic pre-app launch in 2026.

Generated 147K+ combined views and reached 89K+ accounts within the first six months — growing Instagram to 500+ followers and 3,000+ profile visits through consistent, original content across both platforms.

User Experience

Utilized Figma to improve the beta app experience — redesigning navigation, building an interactive gifting calendar, and streamlining the shopping flow. The changes were pulled directly into the live beta.

Explore More Brand & Social Work:

You may also like