Social Media Marketing
Created recruitment-focused social media content for the chapter's platforms, contributing to accounts with 22K+ Instagram followers and 18K+ on TikTok through trend-aware storytelling and event coverage.
Merchandise Design
Directed custom chapter merchandise from concept to production for a 400+ member chapter and alumni community — managing creative direction, vendor communication with JNJ Apparel, and final delivery coordination for recruitment and chapter-wide events.
